When two innovation hubs fuse materials and design, the end result is a rebelliously peaceful synergy between Hublot and Italia Independent. The ensuing Big Bang Unico Italia Independent watch collections set a trend where style is at home anywhere, yet always stands out. To bring customers closer to that avant-garde, stylish spirit, Hublot dedicated to its design-guru partner, Italia Independent, a section in The World of Hublot in Dubai, where the UAE flag is seen through the eyes of the two brands in a Texalium® texture matching the Big Bang Unico Italia Independent watches and sunglasses.

On October 13, esteemed guests, collectors and Dubai’s most stylish gathered at The World of Hublot in The Dubai Mall Fashion Atrium for a peaceful journey through the worlds of Hublot and Italia Independent, withChairman of Italia Independent Lapo Elkann, Hublot Regional Director Middle East & Africa Marco Tedeschi,Founder and Ahmed Seddiqi & Sons Vice Chairman Abdulhamied Ahmed Seddiqi and Senior Vice President of Sales and Retail Mohammed Abdulmagied Seddiqi. In true Hublot and Italia Independent style, the Italia Independent section allows you to see time through the eyes of a trendy, sophisticated collection in a camouflaged environment, presented to guests by Lapo Elkann and Marco Tedeschi, who elaborated on the values both brandsshare, making their partnership such a strong one and their watch collections so successful in the Middle East and around the world.

Creative entrepreneur and style icon, Lapo Elkann set his creative talent free combining genres and styles while being at the cutting edge of fashion, to design with Hublot two Big Bang Unico Italia Independent collections, the latest of which, in its camouflage blue, green or black versions fusing carbon fiber and Texalium®, announced itself as a message of peace.

Marco Tedeschi shared: “Hublot and Italia Independent have several matching characteristics and their DNAs are complementary. This year, we spread a message of peace with the new collection, and we hope to keep building on that with our customers in Dubai and the region.”

“Our partnership with Hublot formed an immediately synergetic and disruptive combination in the watch and eyewear industries, and the continuous success of our joint collections is a true testament to that. I am happy to be here today to offer our and Hublot’s customers the opportunity to lead their lifestyle with glamour and style,” said Lapo Elkann.

A dinner party with Lapo Elkann gave the night of October 13 a special taste of the fusion of Hublot and Italia Independent in a joyful and charming atmosphere.

The World of Hublot is open to the public from October 14 until October 22 at the Fashion Atrium in The Dubai Mall, welcoming visitors to discover Hublot and its partners like never before, and to purchase their favorite Hublot watch in different and unique setting.