Some outstanding moments were commemorated recently as Baume & Mercier along with long-lasting partner in the UAE, Ahmed Seddiqi & Sons, officially reopened the doors to their newly renovated boutique in The Dubai Mall. Coinciding with the brand's milestone 185^th anniversary, Baume & Mercier hosted two distinct events to herald the boutique reopening and special occasion.  Held on the 13^th of October, the event began during the day with a ribbon cutting ceremony at the boutique that was attended by select media and was followed by an evening cocktail reception at the Dubai Mall VIP Lounge for the brand's select VIP guests. The events were graced by the brand's International Sales Director, Maxime Ferte along with members of the Seddiqi family.

"It gives us great pleasure to celebrate with Baume & Mercier this special moment of 185 years of watchmaking and namely the re-opening of our flagship Baume & Mercier boutique in The Dubai Mall" declared Mr. Mohammad Seddiqi, Chief Operations Officer at  Ahmed Seddiqi & Sons''

As the media arrived for the official ceremony, they were escorted for a first glimpse, to the boutique that was still closed off with a ribbon. Maxime Ferte took to the stage to announce the reopening. Which was followed by a ribbon cutting ceremony subsequent to which the invitees explored the newly restored, well-designed boutique.  Later that evening, Baume & Mercier welcomed its VIP guests and select bloggers to The Lounge in the Dubai Mall wherein over cocktails they discovered the special 185 years exhibition that featured notably historic timepieces from different eras like the 1880s to the early 2000s. As a saxophonist regaled the attendees, Ferte announced the reopening of the boutique and articulated about the brand's legacy of 185 years and on this occasion he said:

"On the occasion of the 185 years anniversary of Baume & Mercier and of our long lasting partnership with Ahmed Seddiqi & Sons, we wanted to mark this date by celebrating the re-opening of our flagship boutique in The Dubai Mall; a moment that combines heritage in watchmaking and celebration under one theme."

The newly renovated boutique features a design that encompasses comfort, elegance, harmony, warmth, and timelessness - brought to life by the incredible brightness of the space. The boutique has been meticulously fabricated in a way that reflects the brand's eternal values of sharing in your special moments, authenticity and continuity. Filled with natural materials and soft, delicate tones, the warm and welcoming ambiance ensure that every visitor to the boutique has an experience that is pleasant, cozy and exclusive. Customers will have the opportunity to immerse themselves in the Baume & Mercier universe, and intimately discover and appreciate the elegance of the brand's signature collections and other luxurious novelties.

Rife with luxury and tradition, Baume & Mercier's newly revamped boutique guarantees that a visit to the graceful space will be abundant in memorable moments and experiences.