Damas Jewellery, the leading jewellery and watch retailer in the Middle East, has collaborated with this year's Dubai Shopping Festival to bring back the 'Face of Farfasha' - renowned singer Nancy Ajram - who launched a new line of the popular collection.

During the launch at the Damas store in The Dubai Mall, Nancy was wearing a stunning jewellery set from the new Farfasha range which Damas' Loyal customers and VIPs previewed as they were treated to a private meet & greet with the Arab star.

The new Farfasha range adds exquisite pieces including rings, bracelets, earrings and necklaces to the already-popular collection that reflects playful youth and beauty. Available in classic 18k yellow gold and stylish rose gold, the new line reinforces the brand's identity of sophisticated simplicity and unique design. All the playful elements of flowers and butterflies are still integrated in this new range which offers a refreshing addition to the Farfasha brand.

Sharing her thoughts on the launch, Nancy said: "I'm ecstatic to be the face of Farfasha again and launch this new line of youthful pieces which offer a much larger selection to choose from. I'm absolutely in love with these latest pieces which allow me to dress for any and all occasions." Commenting on the brand, she said, "I've long been associated with Farfasha and have really seen it grow and develop into a much-loved name and I'm proud I could be a part of that."

Anan Fakhreddin, CEO of Damas Jewellery, said: "We were one of the first brands to use an ambassador in the region and having Nancy on board has resulted in spectacular feedback from our customers. Our relationship with Nancy goes back almost nine years and we are thrilled to once again collaborate for this special event."

To learn more about the Damas' collections and store branches, visit www.damasjewellery.com.