Swarovski lent its sparkling support to the UAE premiere of the motion picture fairytale classic "Beauty and the Beast" on 7^th March at Novo cinema in Ibn Battuta Mall, as sponsors of the event.

Guests attending the event - including well-known journalists and influencers - enjoyed photos taken against a special photo-wall featuring the Swarovski, "Beauty and the Beast"and Novo Cinemas logos.

Those attending the premiere were also treated to displays of beautiful crystal living and jewelry collections from Swarovski's collaboration with Disney, including the masterpiece "Beauty and the Beast" limited edition 2017, hand-set with over 57,000 Swarovski crystals, which depicts the famous ballroom scene in the film.

Commenting on the occasion,Nasr Sleiman, Director Swarovski CGB Middle East said, "Swarovski shares a long term relationship with Disney and the esteemed film industry and thus, it was our immense pleasure to create special pieces for a project as iconic as 'Beauty and the Beast.'"

ChaficNajia, General Manager for The Walt Disney Company Middle East, "The Walt Disney Company prides itself on offering families across the globe excellent, quality entertainment, which is why we are pleased to have Swarovski, a brand that offer sun matched quality and creativity in its products, as the sponsor for the first regional screening of the live adaptation of 'Beauty and the Beast'."

Disney's "Beauty and the Beast," a live-action adaptation of the studio's animated classic, features an extraordinary ensemble cast, including: Emma Watson, Dan Stevens, Luke Evans, Kevin Kline, Josh Gad, Ewan McGregor, Stanley Tucci, Audra McDonald.