The ultimate jewellery experience awaits discerning shoppers as Dubai International Jewellery Week - the Middle East's most distinguished jewellery event - relaunches as a consumer-focused event this year. Now in its 20^th edition, the four-day jewellery extravaganza will return to Dubai World Trade Centre (DWTC) from 9 - 12 December 2015, featuring collections from over 250 companies from 25 countries, providing an excellent opportunity to shoppers to pick out their buys from amongst the latest jewellery collections from around the world.

"As we celebrate the landmark 20^thanniversary of Dubai International Jewellery Week, we are excited to relaunch the show as a purely consumer focused platform for 2015. Market research and positive feedback from exhibitors and visitors has demonstrated the need for an interactive and varied show, which caters to local and international audiences, provides a fantastic shopping experience and supports the continued growth of the jewellery retail sector in the UAE," said Trixie LohMirmand, Senior Vice President, Exhibitions & Events Management, DWTC.

"We are confident that Dubai International Jewellery Week will be the ultimate jewellery shopping experience, offering not only a platform for local, regional and international established jewellers to showcase the best of the industry under one roof, but also for up and coming designers to exhibit new designs to discerning audiences," LohMirmand added.

Figures from Dubai Multi Commodity Centre's (DMCC) inaugural Middle East Gems and Jewellery Forum peg the gold jewellery consumption in the UAE at an estimated USD2.5 billion, which makes it the number one jewellery consuming nation in the Middle East. According to statistics from the World Gold Council, the UAE is the fifth biggest consumer of gold jewellery. Moreover, the Middle East Gems and Jewellery Forum cites Dubai as one of the world's top three trading hubs for gold, diamonds and gemstones.

With over 80 different product categories to choose from Dubai International Jewellery Week will be the event to attend for brides-to-be, connoisseurs of jewellery and collectors of unique jewels, objects d'art, bespoke pieces or trendy fashion jewellery. It is anticipated that more than 20,000 visitors will attend the event throughout the four days of the show.

The 20^th edition of the show will include a number of new features such as an all-new Designer Avenue showcasing new and upcoming jewellery designers from the region, as well as interactive styling workshops with fashion experts, and a Beauty Hub with Joelle Group offering mini beauty services for women. On 10 December, a special treat awaits visitors - Joelle Mardinian will be present for a meet and greet with fans where she will also share a sneak-peak at upcoming make-up and fashion trends.

In addition, the highly anticipated Jewellery Design Awards, now in its seventh year of recognising excellence in design, creativity and innovation, will provide an opportunity to connect up-and-coming designers with consumers.

Top exhibiting brands and companies at Dubai International Jewellery Week include Amwaj, Dhamani Jewels, Hazoorilal Legacy, Mahallati Jewellery,  Nsouli, Salem Al Shueibi, Suzanne Kalan, Temptations, Yessayan and Zela to name a few, from as far afield as Hong Kong,  India, Lebanon, Turkey, UAE and USA.

Additionally, a host of jewellers and jewellery designers are set to exhibit at the show. From heritage brands, flagship jewellers, boutique offerings, new designers and more affordable brands, there is something for everyone. With a string of special offers and exciting deals, visitors can definitely expect to find the piece for the right price.

Dubai International Jewellery Week will take place from 9 - 12 December 2015 and will open from 2 pm to 10 pm, Saturday to Thursday and 3 pm to 10pm of Friday. Entry to the show is free of charge. Visitors will be required to register onsite and must carry valid ID documents.