The Shelby® Cobra 427 is currently being showcasedat Dubai International, the world's busiest international airport for four years running.This activation is located in Concourse B - Terminal 3, the airport's busiest concourse, at the entrance of the duty-free atrium providing premium visibility and exposure to all departing and transiting passengers. The imposing Shelby® Cobra, parked on its purpose-built large podium, is unmissable. The watchmaking Maison has also displayed its core collections such as Clifton, Promesse, and Classima, alongside the much-awaited edition of the Clifton Club Shelby Cobra®.

The famous designer of the Shelby Cobra Daytona Coupe* Peter Brock, personally joined with Baume & Mercier and Design Director Alexandre Peraldi to create a collection that sets a new standard in style and presence. The result is the Clifton Club Shelby® Cobra Limited Editions, pinnacle chronographs launched for the first time within the Clifton collection. Passengers will have the opportunity to see the only exemplar of the Clifton Club Shelby Cobra® limited-edition timepiece left in Dubai, one of just 196 pieces in the world.