After making its international debut with an outlet in Dubai, Joe's Crab Shack now enters the Emirate of Abu Dhabi with its newest branch in the UAE. Joe's Crab Shack officially opened its doors on the 6^th of November at the city's popular shopping destination, Marina Mall. The American casual dining restaurant finds its franchisee partner in the Saleh Bin Lahej Group (SBLG) - Hospitality Division that aims to connect with a diverse range of consumers across a broad spectrum of cuisine offerings. With its latest branch in Abu Dhabi, Joe's Crab Shack counts amongst its goals continually striving as much as possible to be the best in "Service, Quality & Value," and to lead the American and Seafood market in the UAE.

Commenting on the inauguration, Mohamed Saif Al Delail, the Chief Executive Officer of SBLG "Hospitality Division" said, "It is our pleasure to be bringing the very popular American seafood restaurant, Joe's Crab Shack to Abu Dhabi. This is a momentous occasion for the Group and we intend to further the growth and success of SBLG and provide individuals with job opportunities through more such openings. Our customers are our most important asset and we aim to offer them a comfortable and improved food experience on the whole."

With a regular spell of eateries being added to the SBLG - Hospitality Division portfolio, the Group ensures that it continues expanding its presence in the UAE by entering new markets and providing a wide range of customer experiences where it comes to food.