Georg Jensen,flagship brand of AW Rostamani Lifestyle, recently opened the doors to its new boutique on the 1^st floor of the Fashion Avenue at The Dubai Mall giving visitors the opportunity to closely discover the luxury design house's inventive collections and pieces. In a bid to herald the occasion, a series of cocktail gatherings were held within the store; one in the morning for select VIP media, and one in the evening, an intimate affair for the brand's VIP guests and celebrities.

In existence for over a century, the Georg Jensen brand represents quality craftsmanship and timeless aesthetic design, creating lifestyle products ranging from hollowware to watches, jewellery and home products. Recently, Georg Jensen also commemorated the UAE National Day with a set of limited edition pieces including a Fusion Ring and Necklace in the colours of the UAE flag which clients can view at the new boutique. Over the years, numerous design icons - from Henning Koppel, Arne Jacobsen and Vivianna Torun Bülow-Hübe to Patricia Urquiola, Marc Newson and renowned late architect Zaha Hadid - have partnered with Georg Jensen to help push its boundaries, defy convention, and reimagine what design can be.Prior to her demise, one of Zaha Hadid's last projects was the Lamellae collection she designed for Georg Jensen. The assemblage of silver jewellery epitomized the forms and arcs of some of her most famous buildings and comprised of eight pieces in total.

Commenting on the inauguration, Greig Fowler, CEO of AW Rostamani Lifestyle said, "It gives us great pleasure to inaugurate Georg Jensen's newest boutique at The Dubai Mall. The Middle East, especially the UAE, is a significant market for the brand and we are constantly keen on bringing Georg Jensen closer to the astute audiences of the country. Through this boutique, we aim to offer our customers a pleasant shopping experience that allows them to regard their favourite Georg Jensen products in a relaxed and elegant setting."

The graceful new boutique represents the values of the brand and overlooks the iconic Burj Khalifa and Dubai Fountain.The brand's pioneering collections are displayed in sleek glass cases that are perfectly complemented by the warm tones and stylish, contemporary décor of the boutique.

Prior to the Dubai Mall store, Georg Jensen hasstores located at City Walk and Dubai Festival Citywith more boutique openings in the Region planned for the near future.

To discover Georg Jensen's collections and learn about its rich history, please visit www.georgjensen.ae