A hub of creativity, iconic concept BEYOUboutique has recently opened in Dar Al Wasl Mall, in Jumeirah. Founded by Sheikha MaythaHasher Al Maktoum and Sheikha Wafa Hasher Al Maktoum, this opening will take forward the legacy of providing maximum exposure to every current and upcoming designer.

With the platform initially launched in 2011, BEYOUboutique offers intuitive and authentic design in fashion wear and accessories for both men and women. The atelier has over a hundred accomplished designers including the latest fashion pieces, shoes and funky accessories all-encompassing experience with brands like AWS, Nigwah, Homa Q, Dunesi, Mayss on that offer distinctives products.

"Our new  was created and designed aiming to give a privileged space and environment for our customers and designers. My team and I have dedicated to each corner of the boutique keeping in mind every single detail. From branding to the hand-painted walls, to the moss wall, the light, the coffee shop menu and the changing room experience, everything has a thought process behind," Sheikha Maytha said.

"We have also integraded a new experience with BEYOUcoffee shop. With the consultancy of ExpressoLab and the support of Emirati products such as Qirat tea. We invite you all to enjoy a cool and contemporary area to have a café with friends",she added. This coffee shop allows the fashion crowd Access to the menu including unique concoctions like Nutmacchiato, pistachio latte amongst more for an afternoon treat!

The 1,700 sq. ft. multifunctional space aims to inspire emerging talent, ensuring credibility while showcasing both - top designers and new brands alongside each other. The backbone of the concept remains with the variety of passionate and eager start-up designers. Growing with every new range and every brand on board, BEYOUboutique strives to be an eclectic space that gets the customer a fashion  moment like no other.

Offering intuitive and authenticdesign in fashionwear and accessoriesforbothmen and women, BEYOUboutique has partnered with over a hundred accomplished designers sinceitfirst started. Curating products from both local and internationa brands, the spaceis a hubfor a plethora of inspirationalcreativity.

BEYOUboutique is located on ground floor in Dar Al Wasl Mall on Al Wasl Road, Dubai. You can purchase online at www.beyoudubai.com