Play BIG, Win BIG & Love BIG

A concept like no other, now in the GCC

Find out how Lancôme is reinventing its beauty retail experience this season with a visit to the brand new Lancôme Pop-Up store at City Walk 2 in Dubai! This unique, playful and fresh shopping experience is a whole new approach to beauty, now for the first time ever in the GCC, and open for three months, from August 20th to November 20th.

Based on a concept only seen so far in the UK, Germany, Mexico and most recently, the USA, the LancômePop-Up store in Dubai brings a youthful, spirited and innovative take on beauty to this region. Designed to go beyond traditional retail beauty experiences, Lancôme's Pop-Up is an unexpected breath of fresh air. Here, beauty lovers are free to explore Lancôme's legendary expertise and makeup trends in exciting new ways at the sharing table, with a fun, fresh and whimsical attitude designed for playing, creating memories and happiness. In this welcoming, ultra-playful environment, visitors can play at the Toss-to-Win module and at Roulette to bag prizes to ultimately enjoy a retail experience that's memorable, energeticand unlike any other.

Available to browse and buy at the Pop-Up's wonderland of make-up is
an 'exclusive to this store only',amajor beauty must-have, the all-new, limitededition Olympia Le-Tan make-up collection with its accent on vintage and glamour. Beauty enthusiasts should also check out the newest, hottest addition to the Lancôme mascara familyat this store, Monsieur Bigand his entourage, Monsieur Big Marker and Big Brow, to help create the biggest, boldest eyes!

Also, for skincare devotees, the Pop-Up store boasts Lancôme's Energie de Vie, a pioneering antioxidant and energizing hydration range designed explicitly for Generation Y. And lovers of perfumeat the store will surely appreciate La Vie Est Belle L'Éclat, a sparkling blend of delicate flowers and fruitscreated for Lancôme by two leading perfumers.

The Lancôme Pop-Up store launches in Dubai at City Walk 2 on August 20^th with a grand opening event on the 22^nd.

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