For the occasion of TUMI's Mall of the Emirates boutique grand opening, the brand developed a unique travel inspired pop up store in the heart of the mall's central galleria. The city's top media and influencers were present to celebrate the new store launch in true TUMI style!

TUMI, the leading global travel and lifestyle brand's Fall 2017 collection celebrates New York as an intersection of metropolitan sophistication and majestic beauty; where journeys of urban edge and the countryside charm converge into a contemporary style. The strong color palette and graphic prints derive inspiration both from city highlights, like the celebrated contemporary artworks at the Museum of Modern Art, and upstate features such as the tranquil landscapes of the Catskills and the Hudson River Valley, fusing the polarizing energies into a harmonious balance.Collection highlights include the 19 Degree aluminum and polycarbonate collection, the Alpha Bravo and Alpha 2 travel assortments, the Arrivé,V3, Tegra-Lite^® Max and range of electronic assortment that allows Global Citizens to remain connected on the go.

Guests were also in for a treat - for the first time ever, they were able to discover the brand's latest addition to its lifestyle offering with a dynamic limited-edition collection in collaboration with Oklahoma City Thunder Point Guard and 2017 NBA MVP, Russell Westbrook.

Leading the way as the fashion innovator of the NBA, Russell Westbrook worked hand in hand designing the collection with the TUMI team, knowing exactly how he wanted to blend TUMI's known functionality and technical innovation with his trendsetting fashionable flair. Looking to TUMI's existing collections (which Westbrook uses for personal travel) for inspiration, the two conceived a six-piece collection of the brand's high-performance ballistic nylon in a tonal red camouflage featuring black leather accents throughout the assortment.

"I couldn't be more excited to collaborate with TUMI, a brand that I have been a loyal user of for years," says Russell Westbrook. "I've always enjoyed the process of transforming an idea through the design process, and the creative team at TUMI really executed my vision. I'm proud to share the functional and stylistic collection we've created together with people all over the world."

The TUMI x Westbrook collection is made up of an International Carry-on, Double Expansion Travel Satchel, both the Morrison and Warren Backpacks, Jetsetter Tote, Hanging Travel Kit, and the Westbrook Dangler. Each piece within the collection features Westbrook's personal mantra, "Why Not?" providing a reminder of empowerment and perseverance.