1915 by Ahmed Seddiqi, the UAE's first home-grown concept destination for fashion watches and accessories, today, marks the official inauguration of its tenth store, located on the Ground Floor of Dubai Marina Mall.

Part of the Seddiqi Holding, 1915 by Ahmed Seddiqi is created to provide engaging retail experience through its diverse offerings with accessible price range, compelling interiors and service history through the Seddiqi legacy.  Aiming to engage and inspire fashion enthusiasts with the newest trends updated by the season, the new store carries a total of 25 brands, some of which are new additions to the portfolio and exclusive to the Dubai Marina outlet such as:  Marbella Paris, APM Morgane Bello and Michael Kors.

"The accessory category is one of the fastest and most successful retail categories in the market despite economic turmoil.  The accessories category mid segment is growing exponentially," said Berengere Luciani, General Manager Retail & Sales.  "We have identified a need for a well assorted, multi-brand shop that caters to the younger generation and young at heart, and 1915 by Ahmed Seddiqi fills that gap.  In fact, part of our future plans is to increase our commercial footprint by doubling the 1915 by Ahmed Seddiqi network in key locations in the next five years."

The large assortment of accessories covering jewellery and watches matches the Seddiqi quality with a more accessible price range.  With an open layout, the 1915 by Ahmed Seddiqi store comprises three categories:  Fashion Watches featuring the season's latest trends; a dedicated corner for custom and fine jewellery; and a section for mid-priced brands such as TAG Heuer, Baume & Mercier, Frederique Constant and Movado.