Illustrious Swiss watchmaker, Longines, marked the recent inauguration of its elegant new boutique at the Dubai Mall. The boutique which has been relocated from its previous location to a prime space in the main atrium, near the sprawling Aquarium is surrounded by other esteemed names from the world of watchmaking. This highly anticipated relocated new boutique gives watch enthusiasts and collectors the opportunity to visit and discover the rich history of the brand, and also carries some of the most iconic pieces from the Longines historic collection which are usually stored in the Longines Museum at the company's headquarters in Saint-Imier, Switzerland.

Reiterating the brand's long time commitment to the equestrian world, the boutique possesses a separate space dedicated to Longines' equestrian timepieces as well. Equine aficionados can comfortably navigate through the display cases and learn more about the watchmaker and its rich relationship and involvement with the world of horses. Finally, connoisseurs can feast their eyes on the brand's latest novelties that have been beautifully positioned within a large façade on one side of the boutique. Truly the first of its kind in the Middle East, Longines' new boutique aims to provide visitors with a glimpse into the brand's craftsmanship and anoverall experience that can only be described as elegant and refined.