Mall shoppers and lucky fans received a surprise yesterday as they caught a glimpse of reality TV star, Paris Hilton, arriving at Dubai Festival City mall for the official launch of her new fragrance, Platinum Rush, now available at brands4u. Returning to Dubai after almost a decade, the beauty mogul hosted an exclusive VIP event at the store, showcasing her newest fragrance venture and taking photos with guests.

"We are pleased to have welcomed TV celebrity Paris Hilton to Dubai Festival City mall, to reveal her new fragrance, Platinum Rush, at the brands4u store. This was a wonderful surprise for her fans in the city, who caught a rare sneak peek of her during her appearance," said Steven Cleaver, Director, Shopping Centers Dubai, Al-Futtaim Malls. "We strive to bring unique and exciting experiences to our shoppers, and celebrity appearances are no exception."

Paris Hilton's new fragrance, Platinum Rush, is now available at brands4u store by Concept Brands Group, at Dubai Festival City mall.