Swiss watchmaking company, Zenith, recently hosted an exclusive launch event for the ZENITH EL PRIMERO COHIBA in Dubai. The event that took place in collaboration with Zenith's luxury retail partners in the city, Rivoli Group, was held at the N.5 Cigar lounge at the Ritz Carlton-DIFC. Select Cigar aficionados from the city were invited for the exclusive event which also had the CEO of Zenith, Mr. Aldo Magada and the Vice Chairman & Managing Partner of Rivoli Group, Mr. Ramesh Prabhakar in attendance. In parallel to the elite launch, Zenith hosted an exclusive luncheon for specialized and trade press in the presence of Mr. Magada and Nick Foulkes, author, historian, internationally recognized timepiece journalist and Havana Man of the year 2007.

Welcoming guests to the event and commenting on the launch, Mr. Magada said, "Thank you all for taking the time out to witness the elite launch of the Zenith El Primero Cohiba in Dubai.  Zenith and Cohiba share the same values of excellence and precision and thus we are proud to have partnered with such an icon for this collection. Today, you will also get the opportunity to intimately discover for the first time the Limited Edition Academy Christophe Columbus Cohiba watch."

Both legendary in their own right, Zenith and Cohiba share the same philosophy of excellence, sophistication and exclusivity. The former is a Swiss watchmaking Manufacture building on 150 years of innovation and expertise, while the latter is the celebrated name of the most sought-after cigars in the world. Created in 1966, today the Cohiba brand is celebrating half a century of existence. Like the Manufacture Zenith, a pioneer in Fine Watchmaking, the Cohiba brand is an avant-garde actor in the world of Habanos. Unashamedly elitist, entirely hand-made with long filler Cohiba cigars are the most exclusive Habanos cigars and the preserve of the most discerning connoisseurs.

At its side on the occasion of this anniversary, Zenith is presenting a limited series of its legendary El Primero chronograph, with 50 watches in rose gold and 500 in stainless steel, all featuring a Havana brown dial and emblematic Cohiba motifs. The exclusive "anniversary" El Primero Chronomaster 1969 Cohiba Edition by Zenith is adorned in glossy chestnut reminiscent of the amber colour of the prestigious cigars. In a nod to the ultimate cigar, its Havana brown dial is spanned with vertical lines and distinctive motifs of the Cuban brand. The famous profile of aboriginal chief Taino, the manufacture's emblem, appears alongside the Zenith and Cohiba logos. Beating to the vibrant rhythm of a legendary movement, the El Primero Chronomaster 1969 Cohiba Edition flaunts clean, sleek lines. Its high-frequency mechanism is housed in an elegant 42 mm-diameter rose gold case, fitted with a fluted crown and two round push-pieces. Topped by a domed sapphire crystal, this display with its sophisticated allure is punctuated by facetted, luminescent hands. The sapphire caseback, engraved with the Cohiba's 50th anniversary logo, reveals an oscillating weight adorned with "Côtes de Genève".