Apr 2018
IWC 150 Year Anniversary Celebration
Festivals and Big Events

Swiss luxury watch manufacturer IWC Schaffhausen celebrated its 150th anniversary at an intimate dinner held at the iconic Burj Khalifa in Dubai and hosted by Christoph Grainger-Herr, CEO of IWC Schaffhausen, in the presence of legendary watchmaker, inventor of the perpetual calendar and integral part of IWC's 150-year history, Kurt Klaus. The star-studded evening was also attended by IWC brand ambassadors Sonam Kapoor and Raya Abirached, along with se-lected guests, who celebrated this momentous occasion and got to take a look at the specially created "150 Years" Jubilee collection.



Marking a milestone in the brand's history, IWC celebrat-ed 150 years of excellence at the Burj Khalifa, a Dubai landmark which, in its pioneering spirit, mirrors the vision of IWC's founder, Florentine Ariosto Jones, the man who industrialized the watchmaking industry. The evening started with a cocktail followed by an intimate dinner with live jazz music, where guests were given a first look at the exclusive Jubilee timepieces. The collection is comprised of 29 limited-edition watches from the Portugieser, Por-tofino, Pilot's Watch and Da Vinci families, as well as the Tribute to Pallweber timepieces.



Christoph Grainger-Herr, CEO of IWC Schaffhausen, said: "We are incredibly proud to celebrate 150 years of IWC here in Dubai. This city uniquely symbolizes the fu-sion of heritage and the future, and we are responding to that by introducing both our legendary master watchmak-er Kurt Klaus, and our new celebratory Jubilee collection to our clients in the UAE."



Sonam Kapoor said: "It is my pleasure to be part of the IWC 150 years celebration in Dubai; the brand and city are both perfect examples of how to put yourself on the map and revolutionize culture. IWC is a brand very close to my heart, with its game-changing history and pioneer-ing craftsmanship that is evident in the limited-edition timepieces created for the Jubilee collection."



Raya Abirached said: "I am so honoured to have been able to witness this key milestone in IWC's history in the presence of legendary watchmaker Kurt Klaus. IWC is the perfect example of a brand that changed the face of watchmaking without compromising on craftsmanship and authenticity. The evening was a true commemoration of how far IWC has come in 150 years."