The tenth year of Hublot's Big Bang collection has recently been celebrated with several activities and new launches, the most recent being the grand opening of a 10th boutique in the Middle East, in the region's largest and most visited shopping destination, The Dubai Mall.

On April 28, esteemed guests, collectors and press members joined Chairman of Hublot Jean-Claude Biver, Middle East & Africa Director Marco Tedeschi, and Ahmed Seddiqi & Sons Vice Chairman Abdulhamied Ahmed Seddiqi and Senior Vice President of Sales and Retail Mohammed Abdulmagied Seddiqi to discover the new boutique and Big Bang pieces from the past decade. Arab Superstar Ragheb Alama was also present for the celebration as a special guest of Hublot.

"We are confident that the brand will grow even stronger with this new location and with the collaboration of our long-standing partners and friends from Ahmed Seddiqi & Sons," said Jean-Claude Biver. "The UAE constitutes Hublot's largest market in the Middle East and it is necessary that we have a presence in the world's largest mall, with the most beautiful Hublot boutique which incidentally, also boasts the highest ceiling among all our stores," confirmed Marco Tedeschi.

The event took place at the center of the Grand Atrium where visuals depicting Big Bang pieces where exhibited for the first time worldwide, then moved to the boutique which was unveiled from underneath a "Hublot Loves Dubai" inspired covering, to the tunes of the Beatles' "All You Need Is Love". The evening was highlighted by the exciting musical performance of international DJ and producer Pierre Ravan, and live calligraphy of the Arabic "Hublot Loves Dubai" logo by famous calligrapher Wissam Shawkat. The presence of His Highness Sheikh Mansoor Bin Mohammed Bin Rashid Al Maktoum reinforced the special bond between Hublot and Dubai.

"We are proud to follow the success of Hublot at Mall Of The Emirates with this new boutique in The Dubai Mall," shared Abdulhamied Ahmed Seddiqi, adding: "Demand on Hublot watches from both local customers and tourists is constantly growing, and we trust it will be met thoroughly."

The brand's famous "Art of Fusion" resonates through the new boutique in Dubai Mall's Grand Atrium through the fusion of different materials and styles basking in a warm, welcoming ambiance. Contemporary reinterpretations of 16th-century mouldings, silver brushed oak floors and upholstered walls covered in silk-fabric, interspersed with black wood and chrome steel details complement the Italian hand-made contemporary furnishing, enhancing the lavish feel of the surroundings and matching the exquisite timepieces.